Marco Crimi, Founder
Marco is the first Vivonian of the Universe, visionary and empathetic, passionate about Blockchain, crypto assets, and virtual reality, and enthusiastic about life.
Thanks to his curiosity and determination, he has been able to transform his passion into an enterprise to which he devotes himself completely.
His idea of Vivon 4.0 is a bio-system where small Italian agri-food producers and conscious consumers meet and merge in an ethical community for collective well-being through a completely decentralized, horizontal, and automated structure, led by an ethical manifesto that places the human being at the center.
Over the past 35 years, Marco has been engaged in team building, crisis management, advanced training, operational planning, risk assessment, negotiation, and basic and advanced training with the use of simulation, ceremonial and human resource management by applying naturally a model of ethical leadership.
His passions are motorcycles, tennis, running, diving, sailing, reading, photography, and rock music.
His favorite animal is the eagle and his motto is: “Life is a wonderful adventure. Think positive and make everything possible!”
Giancarla Zambrini, Co-Founder
Giancarla is an Investors Advisor in Real Estate, with a particular focus on asset profitability, and architectural heritage development in new residential buildings. Previously, she worked for over 10 years in HR roles, with a focus on career development.
She believes in tradition with a keen eye for innovation, and she builds her work on trust and the sharing-solution model with her own network of qualified partners.
Passionate about kindness and etiquette, she has successfully launched her Style and Ceremonial Academy, where she teaches how to enhance the image.
Moreover, she is a volunteer on the board of a women’s social promotion association. Carla is passionate about swimming, diving license, sailing; fencing, and off-road (bikes and vintage jeeps). She also loves long walks and bicycles in the landscapes.
For Carla, Vivon 4.0 brings the old wisdom of producers into the infinite time of technology, making it accessible to the community of consumers in the bio-system of conscious well-being.
Vivon 4.0 represents for Carla the most crucial challenge of her career and aims to achieve her success by putting into play all the managerial experience gained to date, supported by her professional network.
Laura Mercuri, Co-Founder
Laura, 48 yrs old, BA, passionate with technology and its innovative implications for improving people’s lives. She began her career at a tlc Swedish multinational company and travelled around the world, and she spent a period in Stockholm. At the age of 32, she came back to Italy to join an Italian multinational group where she currently deals with internal control, process analysis and digitization. She is member at an international NGO committed to women empowerment. Thanks to these cultural contaminations, Laura faces the daily challenge of simplifying complexity through small changes. Finally, the story of her dad Bruno, a traffic policeman who survived to an attack 40 years ago while fighting the rising illegal issues in building in Rome in the early 80s, gave her a strong mark in transparency, ethics and the possibility to improve the world. Laura feels that Picasso’s “The three musicians” well represents her: the different deep perspective of the walls and the flat dimension of the three musicians seem to represent opposite, contrasting worlds that blend in harmonious beauty.
Vivon 4.0 is somehow the merge among her values and expertise, the place where to combine tradition and technology to enhance the producers, who believe in the transparency of their product, and to protect consumers in their purchasing and investment choices.
Partnerships
Edoardo Magnotta, Partner Marketing and Digital Transformation
Senior Marketing and Commercial executive with P&L responsibility and extensive knowledge of Marketing Innovation, Digital Transformation and International Corporate and Business Development processes within a sustainable framework. Wide use of events and strategic partnerships aimed at communication, marketing and business development. Ability in leading big organizations and SMEs through fast turnaround, together with leadership able to inspire teams. Proven ability to design and successfully execute corporate development strategies, and deliver sustainable growth within International, multiethnic competitive environments. Ability to design and execute Digital Marketing and Social Media Strategies, even with the use of innovative marketing tools. Detail-oriented without losing focus. Ability in multi-tasking and in managing overloading through deadlines. Strong motivation to relocate abroad. Social commitment. Fluent English and French. Personal blog: https://edoardomagnotta.com
Mauro Facondo, Partner Communication
Advisor and Innovation Manager (registered at MISE), since 1996 Mauro has been studying and analyzing the most relevant trends related to web and new media in order to grasp and exploit the potential in the Integrated Marketing Communication and Digital Transformation processes for companies, organizations and Governmental agencies. With this regard, his training sessions become coaching sessions, that is so say, integrating strategic consulting processes to help teams to handle and implement changes. Lecturer at LUISS Business School since March 2001 and Trainer Partner at Unindustria and Order of Journalists in Veneto for more than 7 years.
Paolo D’Urso, Partner Cybersecurity
When he was 10, he started to program videogames. When he was 17, he joined his professional career with Epic in London. He came back to Italy and founded Lightage in 1998, a company providing customized hosting services and web application development with their own server farm. Paolo developed programs for many organizations as well as to Governmental agencies. The customer service assures 24/7 assistance to over 3,500 customers with regard to their websites.
Paolo Schiattarella, Blockchain Advisor
IT and TLC expert, hi has been working in the Industry for 27 years, which he spent 21 in the biggest TLC company in the world of. He is co-founder of the Association Napoli Blockchain together with Celestino Santagata and other epxerts. He has been working in Blockchain and Bitcoin since 2013.
Celestino Santagata, Blockchain Advisor
Data scientist and blockchain expert. Bachelor in Aerospace Engineering and Master Degree in Data Science cum laude at University ‘Federico II’ – Naples. He has been working in blockchain since 2017, he is President at the Association Napoli Blockchain that is committed in R&D and cultural dissemination of blockchain. That NGO has supported the City Hall of Naples in implementing blockchain in the operations. He founded a startup operating in blockchain, AI and IoT in 2020. Passionate with technology and bikes.
Roberto Viccione, Drone Pilot
Passionate with flying: parachuting, paragliding, flying with traditional drones and “FPV” (Firt Person View), driven by special viewers and sophisticated radio controls that make able to operate fast and very precises videos. It owns has a dozens drones fleet aimed at cinematic, cine-whoop, tiny-whoop, mid and long-range, freestyle. Registered D-Flight pilot (ENAV Group) and OPEN A2 Certificate of Flight to pilot drones up to 2 kg even in urban environments. Roberto also deals with video editing and music sequencers; he owns his own Youtube channel (Roberto FPViccione) and he is also passionate with meteorology, body building and electronic music.
Rita Parentela, Legal Affairs Advisor
47 years, lawyer and passionate with challenges. After her graduation, she began her career, before in Rome, and later in Milan where she has the opportunity to do deep and intense professional experiences. In 2004, she decided to come back to Calabria, where she founded the law firm Parentela. Since then, together with her professional work, she is always committed to new experiences of aggregation. She is a member of many non-profit associations, which she collaborates with. Vivion 4.0 is the professional challenge that she was waiting for: the combination of law and technology for the community. She loves traveling, cooking high quality products and writing: she has recently published her first book.
Andrea Bernardini, Legal Advisor
He practices forensics at his firm, in civil and corporate matters, assisting his clients in the pre-negotiation and negotiation phase of the drafting of contracts, as well as in the pathological phase of the same.
He also practices the legal profession in consumer law dealing in particular with aspects such as defects and hidden defects of the product, responsibility for the defective product (Product Liability), warranty for hidden defects, and unfair clauses.
The constant evolution of the lawyer figure pushes the professional to deal with the regulations referred to in Legislative Decree 231/01 – ISO 9001: 2015 and GDPR 2016/679 (Legislative Decree 196/03).
The profession is consequently exercised both in court and out of court. The Firm’s Mission is therefore centered on the cardinal principle of the 3rd millennium, namely corporate accountability, an essential aspect for the correct positioning of the company on the market and/or sector to which it belongs.
He decides to collaborate with Vivon precisely to contribute to a revolution, legal, technological, and human, capable not only of emphasizing the consumer’s experience but also of guaranteeing the latter human and professional contact with the company, which reassures him in a world where the principle of cuius commoda et eius incommoda reigns supreme.
Mario D’Andrea, Advisor Content Strategy
When he was 9 years, he attended a GW Basic challenge and it was when his passion with technology started. He builds PC, develops software, in 2016 he is a Bitcoin miner. He is entrepreneur at family businesses and supports other SMEs in Social Media and Community Management.
Donatella Freni, Healthy Food Expert
Donatella, DNA of excellence, with a family tradition behind it that, since 1912, has contributed to creating the history of Milanese pastry.
Her grandparents, a little from Abruzzo, a little from Lombardy, a little from Veneto and Sicily … since she was a child she grew up among the aromas, ingredients, and flavors of the Italian culinary tradition.
For Donatella, cooking is not just a passion but a real vocation where research blends with creativity, precision with play, and experimentation.
For her, cooking is that magical art of transforming ingredients that, from simple elements, become true masterpieces, pleasure for the senses.
A degree in economics and commerce, and a solid, twenty-year experience in various entrepreneurial realities make her a complete profile.
One of her favorite phrases about her? “We are what we eat” (cit. Feuerbach).
Federico Bella, Wellness Expert
Doctor in sports sciences and biology of nutrition,
as well as a popularizer of the benefits deriving from carrying out physical activity connected to healthy eating.
He has been a manager in many fitness & health clubs among the most important brands in the world, assisting the activity of personal trainers with experiences in Italy, the USA, the UK, and Kuwait.
Author of books and several publications on fitness, nutrition, and healthy lifestyle.
