Big retailers and consumers pretend full transparency and full track of what they buy.
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Digital tracking systems in Food supply chain began in 2018, when Walmart and IBM were adopting a blockchain system to monitor the #supplychain for #lettuce and #spinach: all #nodes of the blockchain were under the control of Walmart and IBM cloud-based.
Since then, the trend is increasingly growing more and more: many big retailers are forcing their producers/suppliers to adopt tracking blockchain-based systems.
Walmart has widely digitized its supply chain through blockchain with the main purpose to monitor food contamination. To the aim, it is required all green leafy vegetable suppliers to upload the data on the blockchain in order to track everything, from the farm they come from. In case of contamination, Walmart is able to #trace contaminated food in few seconds, instead of the weeks required by a manual process.
Nestlè uses the blockchain to track the origins of its Rainforest Alliance certified coffee brand, #Zoégas. The Rainforest Alliance provides its certification information about origins, sustainability practices of #coffee in order to assure #trust and #transparency. Through a QR code, customers can get many information: harvest time, roasting period and shipping certificate. In addition, Nestlé and OpenSc have launched a project in New Zealand aimed at tracking milk. The OpenSc platform was founded by WWF-Australia and BCG Digital Ventures. Interestingly, in 2017 Nestlé introduced blockchain technology with IBM Food Trust platform and gave its consumers access to data related to #Mousline puree in France.
Bumble Bee Foods records its #fishing and #working of #yellowtuna on blockchain to empower tracking. The system tracks the fish along the supply chain, from fishing to the stores.
Sustainable Shrimp Partnership (SSP) and IBM Food Trust provide full shrimp tracking through IBM Food Trust.
Carrefour partners with IBM Food Trust for the #GUIGOZ Bio 2 and 3 baby milk range.
Cermaq Salmon and Labeyrie have partnered with IBM Food Trust to assure tracking and transparency to their supply chain. They aim at providing information about fish (origin, date and time of fishing, breeding conditions, duration and time of transfer to seawater, etc).
Labeyrie, a leading #smokedsalmon brand in France, uses the blockchain for two of its Norwegian smoked salmon products. They give customers the opportunity to access any important information through a QR code on the package,
Malaysian Palm Oil Council (MPOC) has partnered with BloomBloc to implement the blockchain in order to empower tracking along its supply chain through an app. Each tree and all the related information are uploaded in order to create an end-to-end digital database, from buyers to the customers.
Finally, we can say there is a strong market trend for strong blockchain adoption in the agri-food industry and that trend is unstoppable!